Clothing retail giant Gap Inc. quietly unveiled its second collaboration with Kanye West’s Yeezy
label, allowing U.S. customers to pre-order its widely-anticipated $90 hoodie.
With a takeover of the homepage and Gap’s blue logo reimagined to carry the letters YZY, the top
was available for pre-order in six colors, with shipping times of between two and eight weeks.
Clothing retail giant Gap Inc. quietly unveiled its second collaboration with Kanye West’s Yeezy label, allowing U.S. customers to pre-order its widely-anticipated $90 hoodie.
With a takeover of the homepage and Gap’s blue logo reimagined to carry the letters YZY, the top was available for pre-order in six colors, with shipping times of between two and eight weeks.
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Last year, the clothing brand Gap made a 10-year agreement with Kanye West to collaborate on a line dubbed Yeezy Gap, hoping to widen their market amongst younger customers. Now, it seems like that plan might just be working. Last month, the second Yeezy Gap collaboration — a hoodie that retails for $90 — was available for pre-order on Gap’s website, which ended up selling out in less than 24 hours.
The Yeezy Gap hoodie is currently still sold out, and Gap’s webpage for the product (which transformed the classic Gap blue square to say “YZY” instead) only all
The hoodie isn’t the first product released by the new business partners. Earlier this year, Yeezy Gap announced their first collaborated piece, the “Round Jacket”, retailing for $200. Different from the hoodies recently released, the “Round Jacket” is a bright blue puffer jacket reportedly made from recycled nylon.