It looks like Kanye West has taken his role as creative director of the Pornhub Awards very
seriously.
After Yeezy confessed that he is the adult website’s biggest fan, Pornhub has been asking the rapper
to direct one of their X-rated movies and get involved with the business.
And now, it looks like porn is even infiltrating Kanye’s fashion line.
This morning, a range of NSFW sweatshirts launched on the star’s Yeezy Supply website,
celebrating winners of the Pornhub Awards with some rather graphic drawings and slogans.
The taupe jumpers cost $75 (£57), and feature paintings of Riley Reid, ‘most popular female performer’; Mia Malkova, ‘hottest female ass’; Abella Danger ‘splash zone top squirting performer’; Kendra Sunderland, winner of ‘nicest tits’; and Lena Paul, the ‘top big tits performer’.
And it’s not just this range of jumpers that see porn and fashion collide in Yeezy World.
Kanye, 41, surprised attendees of the Pornhub Awards last night when he rocked up to direct a fashion show.
The All Of The Lights rapper was in charge of dressing the ladies at the awards ceremony in Los Angeles, decking everyone out in head to toe Yeezy.
While some of the performers wore gowns from his collection, others went topless, while some wore see-through dresses.
The awards show, which was set in the yera 6918 (classic), also saw Yeezy design the statuettes, according to Vanity Fair.
In between the porn awards being doled out, Kanye debuted a new song with Lil Pump called I Love It, which was accompanied by a video directed by Spike Jonze.
The Pornhub Awards were streamed on a new website launched by Kanye called wegotlove.com.
It’s Kanye’s world – we’re just living in it.
The dad-of-two, who is married to Kim Kardashian, became an unofficial spokesperson for Pornhub and Blacked.com after he ‘fessed up about his hobbies on Jimmy Kimmel Live!
Jimmy asked Kanye if his attitudes towards women had changed since he welcomed his daughters North and Chicago, to which the rapper replied: ‘Nah, I still look at Pornhub…’
He then revealed his favourite categories, saying: ‘Blacked is my favourite category. A lot of black on white, obviously.’